by Kevin Simmons
Gjensidige Exchange is a System Oriented Design proposal for a democratic communication platform inside Gjensidige Insurance, Norways biggest insurance company. Facing a world moving towards digitalization, and changing customer expectations, Gjensidige must quickly evolve to meet market demands.
A democratic approach to the workplace is seen as a potential asset for large, aging organizations bound to rigid hierarchies. A collaborative tool which empowers employees to permeate silos and proactively solve complex issues is the premise on which Gjensidige Exchange was built.