Systems Oriented Design

The designerly way to work with systems

The main mission of Systems Oriented Design is to build the designers own interpretation and implementation of systems thinking so that systems thinking can fully benefit from design thinking and practice and so that design thinking and practice can fully benefit from systems thinking.

News blog

Understanding Systemic Design

Peter Jones and Jeremy Bowes lecture from 2012 is worth revisiting when thinking of the emerging field of Systemic Design.

Systemic Design is the bigger landscape where SOD feels at home together with a range of other approaches and ideas. Peter contextualizes it in this lecture. The slides are comprehensive so though we are missing his voice it makes sense.


jones bowes

Rich Design Space or War Room?

Jake Knapp at Google Ventures suggest that if you want to foster creativity in your design team, throw out the football table and make a War Room instead.

What he suggests is very similar to our Rich Design Space. What to say other than : Welcome to the club!

Now lets see if they will develop some systemic sensibility as well   ;)


Young Talent Awards

The Norwegian Design Councils Young Talent Award second and third place was won by two SOD projects.


The Future of Offshore Supply -1

Martin Skogholt Hansen and Mikael Johansenwon the second price for their conceptual project for more efficient supply vessels for the offshore sector.


Norskhjelpen - 1.jpg applicationform

Elisabeth Skjelten won the third price for her projectfor the Norwegian Red Cross for learning Norwegian language to immigrants.

The prices indicate the difficulties in comparing the different generations of design. GK vanPatter suggests four versions of design (design 1.0, Design 2.0, Design 3.0, Design 4.0) where the lower versions are more traditional object oriented while the higher levels are more complex and societal oriented. It must have been a difficult task for the jury to compare and rank between the winners being design 1.0 and 2.0 and the second and third place being design 3.0 operating on a systemic level and 4.0 operating on a societal level. (

To read more about the prices follow this link (norwegian only yet) >>>>>

Workshop at Bekk

photo 52 copy


Two of our former students, Jan Kristian Strømsnes and Maren Moe Stokke were invited by BEKK Consulting (, by Christin Staubo in the department of Service Design, to presented SOD at their yearly competence day.

Both of the designers currently work for the technology and healthcare company Dignio (, and use SOD combined with Service Design in their daily work.

The presentation started with an introduction to the SOD approach followed by a workshop where the consultants got to learn tools such as timeline and ZIP analysis. Further on they got an introduction to the mindset of systems thinking driven from a design perspective and how to apply efficient tools for ideation and mapping. Designers with a background within SOD shared their oppinions and insights of using SOD in client relations. This was provided from designeres in organizations such as Bouvet, Hareide Design, Beyond Risør, Halogen and PhD program at AHO. 

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