The design company HALOGEN has for some while used SOD in many of their projects. So far they have used it with over twenty clients. Reporting back to us at AHO from design business out there is really encouraging. Though we always have companies and organizations as partners in our research and educational work, it makes a difference when design companies start to sell such deep processes and when customers have matured to see the value in such work. Also their application contributes to the richness of approaches and variations in SOD. None the least they have experienced some pit-falls that are hard to detect in an academic setting.

Jonathan Romm, head of design and Adrian Paulsen presented their experiences in the guest lecture.