Wall of Ideas

The Wall of Ideas

by Tallaat Haddad

The problem as defined by the Group EVP of Gjensidige Forsikring ASA Ms. Hege Ask; are the siloes between the departments, and that Gjensidige
needs to be more agile and less hierarchical.
By understanding the reasons through interviews and facilitating a workshop with the employees from different departments, I found that the information collected from the different departments are not shared with the rest of the company, also that there was a feeling of frustration within the employees because they feel their voices are not being heard. Inspired by my background in art and industrial design, I’ve chosen a totally new and innovative way for communication, by building an installation art that displays the employees ideas in all of Gjensidige’s offices around Norway and the world, breaking the silos created by departments tasks