Master thesis: Panacea Food Lab

Sep 2020 | Books & Other Publications, Design for Planet, Master's Projects

Master Thesis by Zijun Lin 2020

Panacea Food Lab is a service and systems oriented design diploma that explores healthy diets and food system sustainability in China.

Nowadays, China’s food system faces significant challenges in the context of rapid urbanization, population growth, dietary transition, and climate change. The current food system is threatening both human health and environmental sustainability.

The project takes a systemic look at the current food system in China. Based on the understanding of the food systems and the target users, Panacea Food Lab suggests a platform targeted at young Chinese consumers that provides a hands-on educational food experience.

By combining the offerings from various stakeholders, like food-related social organization, knowledge providers, and local organic farms, the platform provides a comprehensive service. The service includes food innovation workshops and online services.

The food innovation workshop is the core of the service. With knowledge empowerment and hands-on experience, it aims to guide consumers toward building a scientific and healthy dietary perception with Chinese cultural identity for taking the first step of behavioral change. Also, the workshop connects humans, food, and the environment, conveying the idea of a sustainable lifestyle.

The online part of Panacea Food Lab makes the service more accessible and potentially more influential. It includes an online eco-food market that sells sustainable food and ingredients, a food library where users review and share multimedia and interactive food knowledge, and management tool for users to effortlessly search and book workshops.